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Christmas tree freshness depends on careful handling from when it is cut in Mid-November to when it exits the home in January. The Grower, the Retailer and the Consumer all need to play their part. Emerald cuts late, allows the tree to settle and fully shut down. Emerald minimises the time the tree is in [...]

On average Emerald Trees will be slimmer this year as the benefits of our shaping programme initiated three years ago begin to bear fruit. Trees will remain full but have a lighter bottom third.