We conducted a review of 250 customers and 40 other outlets within UK and Ireland post Christmas. Feedback from these sources indicate that sales across the country were broadly similar to 2016 levels. Heavy snow in mid-December throughout central England accounted for loss of sales in some centres and they found it difficult to recover [...]
We are very pleased that customer feedback received on our tree quality and service was mainly excellent.
Many within the Christmas tree industry are reporting that the surge in Nordmann production across Europe has peaked and, availability of premium Nordmann in the size 175cm and larger is unlikely to meet demand. A number of European wholesalers have already improved their offer to growers in order to secure supply of quality Nordmann at [...]
Christmas tree freshness depends on careful handling from when it is cut in Mid-November to when it exits the home in January. The Grower, the Retailer and the Consumer all need to play their part. Emerald cuts late, allows the tree to settle and fully shut down. Emerald minimises the time the tree is in [...]
On average Emerald Trees will be slimmer this year as the benefits of our shaping programme initiated three years ago begin to bear fruit. Trees will remain full but have a lighter bottom third.
Almost 20 of our Independent Garden Centres are now committed to using our jointly branded bespoke label which provides an attractive in store message and helps the consumer understand the value of the product and how to look after it in the home.