Christmas tree freshness depends on careful handling from when it is cut in Mid-November to when it exits the home in January. The Grower, the Retailer and the Consumer all need to play their part. Emerald cuts late, allows the tree to settle and fully shut down. Emerald minimises the time the tree is in [...]
On average Emerald Trees will be slimmer this year as the benefits of our shaping programme initiated three years ago begin to bear fruit. Trees will remain full but have a lighter bottom third.
Almost 20 of our Independent Garden Centres are now committed to using our jointly branded bespoke label which provides an attractive in store message and helps the consumer understand the value of the product and how to look after it in the home.