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Staff Training

Staff Training & Customer Education

Emerald provides essential information to sales staff to assist customer services
and selling techniques. Print out this FAQ to help train staff to answer questions
from the general public. E-mail any questions not covered below to

1. Why should I buy a Nordmann Fir?
Nordmann has better needle retention and a more consistent shape from top to

Emerald Group

2. Why should I buy Nordmann instead of Norway Spruce?
The needles are softer and they stay on the tree not on the carpet.

3. Don’t all real trees lose their needles?
No! If a Customer follows the care instructions -Nordmann hold their needles well into the New Year.

4. Are Nordmann guaranteed to hold their needles?
All trees will lose some needles as they are being moved into, out of or around the
house. However when stationary within the house Nordmann
is guaranteed not to drop its needles if you follow the care information.

Buds Head on

5. Why is an Emerald Nordmann the Luxury Christmas Tree
From the time it is collected as a seed, an Emerald Nordmann is personally tended for
at least 12 years. It is fertilised, shaped, kept free of pests and weeds, carefully
cut, measured, packaged and labelled to ensure that customers get the Christmas
Tree they deserve.

6. Where does Emerald Nordmann come from?
From carefully managed plantations on the fertile East Coast of Ireland.


7. Isn’t it more environmentally friendly to buy an artificial tree?
No! Artificial trees are made of plastic, a non renewable resource which is not
biodegradable. Real trees provide oxygen, are replaced when cut and are
completely recyclable.


8. Would Christmas be the same without a real tree?
No! Ask the children.

9. Is my Christmas tree still alive?
If cut, it is no longer alive. However, it can still take up water through the stem if it
is freshly cut and kept in a water filled stand. This slows down its deterioration and
keeps it fresh for longer.

10. Should I water the Tree?
Place it in a water filled stand . Give it a drink of water every day. Please note it is pointless to give the tree water unless
you have trimmed the base to let it drink.

11. My tree looks droopy and dead. Why?
If you fail to follow the recommended steps your tree will deteriorate because of
excess heat and too little to drink.

12. Should I cut the stem?
It is essential to cut 2.5cm from the base of the stem before placing the tree in
water and bringing indoors.

13. When should I bring my tree indoors?
To give maximum satisfaction over the 12 days of Christmas, ideally your tree
should be brought in as late as possible. The earlier you bring in the tree, the
earlier it will lose some of its freshness.

You should still buy your tree early to ensure you get the tree you want but you should leave it outside sheltered from
the wind until you are ready to put it in your living room.

14. My tree has a base that is too big for a stand. What can I do?
Personally managed trees are pruned to ensure an ideal shape. This can
create a large stem. There are a variety of stands that will accommodate
even the largest tree stem, while ensuring that the tree can drink water. A one off
investment in the correct stand will make the customer’s life easier and ensure a
fresher tree each Christmas.

15. What temperature should it be, to keep my tree fresh in the home?
Keep the temperature at or below 20C.

16. What should I do to keep my tree fresh in the home?

Kris tells you what to do in this fun video

The label also tells you how. It advises you to:
a.        Cut the stem
b.        Keep the tree in water
c.        Keep it away from heat
d.        Treat it like fresh flowers
e.        Give it a drink of water every day
f.        Keep it away from direct heat
g.        Keep temperature below 20C
h.        Treat it like fresh flowers

17. Why should I buy my tree early if I only put it up just before Christmas?
There is a limited supply of Quality trees, you should buy early to ensure you get
the size you are looking for. You can then store it outside until you are ready to
put it up.